1) Who we are
Fresh Fleek (“we,” “us,” “our”) operates this website and sells apparel and related products (the “Services”).
Data Controller: [Your legal company name]
Contact: privacy@freshfleek.com (or your preferred email)
2) What this policy covers
This policy explains what personal information we collect, how we use it, when we share it, how long we keep it, and the choices you have.
3) Information we collect
A. You provide directly
- Account details (name, email, password)
- Order & shipping details (billing/shipping address, phone)
- Payment details (handled by our payment partners; we don’t store full card numbers)
- Support messages, reviews, survey responses, contest entries
- Marketing preferences (email/SMS opt-ins)
B. Collected automatically
- Device & session data (IP address, browser, device type, language, time zone)
- Usage data (pages viewed, clicks, referring/exit pages, timestamps)
- Cookies, pixels, and similar IDs for site functionality, analytics, and ads
C. From third parties
- Payment processors for fraud screening and payment status
- Carriers/fulfilment partners for shipping updates
- Advertising/analytics partners (e.g., performance metrics, campaign attribution)
4) How we use your information
- Order processing: to confirm, fulfill, ship, and provide support
- Account & customer care: to manage your account and respond to you
- Personalization: to remember preferences and improve your experience
- Analytics: to understand site performance and fix issues
- Marketing (with your consent where required): emails/SMS about new drops, promos, and updates (you can opt out anytime)
- Fraud & security: to detect, prevent, and investigate fraud or abuse
- Legal compliance: to meet record-keeping and lawful requests
5) Cookies & tracking technologies
We use:
- Essential cookies – site login, cart, checkout
- Performance/analytics – traffic and behavior insights
- Functional – preferences (e.g., language)
- Advertising/retargeting – show relevant ads and measure campaigns
Managing cookies: Most browsers let you block or delete cookies. Doing so may impact site functionality. You can also use platform tools to control ad personalization.
6) When we share data
We don’t sell personal information. We share it only with:
- Payment processors for secure payments & fraud checks
- Warehousing/fulfilment & carriers to pack and deliver your order
- Customer support tools to handle inquiries
- Analytics & advertising partners to measure and improve performance
- IT & hosting providers to operate our site
- Professional advisers & authorities when required by law or to protect rights
All vendors are bound by contracts to use data only for our instructions and to protect it appropriately.
7) International transfers
Your information may be processed in locations outside your home region. When we transfer data, we use appropriate safeguards (e.g., contractual protections).
8) Retention
We keep information only as long as necessary for the purposes above:
- Orders & invoices: typically 7 years (accounting/audit)
- Marketing data: until you unsubscribe or your data becomes inactive for a reasonable period
- Support tickets: as needed to resolve and for quality assurance
When retention ends, we delete or anonymize the data.
9) Your rights
Depending on your region, you may have the right to:
- Access a copy of your data
- Correct inaccurate or incomplete data
- Delete your data (where applicable)
- Restrict or object to certain processing
- Portability (receive data in a usable format)
- Withdraw consent (e.g., marketing) at any time
How to exercise: Email privacy@freshfleek.com with your request and proof of identity.
Email opt-out: Click Unsubscribe in any marketing email.
SMS opt-out: Reply STOP to any message.
10) Children
Our Services are not directed to children. We do not knowingly collect information from individuals under the minimum age required by applicable law. If you believe a minor provided data, contact us to delete it.
11) Security
We apply administrative, technical, and physical safeguards to protect your data (encryption in transit, access controls, limited retention). No method is 100% secure; we work to continually improve our controls.
12) Third-party links
Our site may link to other websites. We’re not responsible for their privacy practices. Review their policies before providing information.
13) Changes to this policy
We may update this policy. Changes take effect when posted with an updated “Last updated” date. If changes are material, we’ll provide a more prominent notice.
14) Contact us
Questions or requests about privacy?
Email: privacy@freshfleek.com
Address: [Company mailing address]